The FW2020 collection by Juno, takes inspiration from memory and imagination in a story of contemporary tailoring.
For a woman who seeks in their dress a behaviour that satisfies with its comfort and long life, the idea of a dynamic garment. The versatile femininity of women who play a plurality of roles, with the desire to move freely beyond pre-established boundaries, between strength of being and delicacy of feeling.
A complex dialogue between two cultures, east and west, through a reinterpretation of past and present, tradition and modernity. A balance between opposites, timeless style and elegance.
The entire collection is made with cashmere, wool and mohair, fine natural fabrics from Italian companies of excellence. For a style based on quality, value of details and a tailoring of garments, rigorously Made in Italy.
The FW2020 campaign is interpreted by two authentic and multicultural women, mother and daughter, Giovanna and Barbara, whose beauty, strong personality and contemporaneity, in their telling looks, blend with the sophisticated details of the garments. The essence of Juno is revealed: transversal, without age and limits of occasion.
Mom: Giovanna Borghi, Daughter: Barbara Borghi / MUA: Antonia Deffenu / Milan, Italy
Mom & Daughter • Bi coat, wool
Mom • Han bi coat, Flared cropped trousers
Daughter • Raff V dress
Mom • Raff round dress
Daughter • Han jacket, Flared trousers
Mom • Han cashmere coat
Daughter • Han cashmere jacket, Flared trousers
Mom • Jersey bi top, Double half coat, Flared trousers
Daughter • Jersey bi top, Double gilet, Flared trousers
Mom • Jersey bi top, Double gilet, Flared trousers
Daughter • Jersey bi top, Double coat, Flared trousers
Mom • High collar coat, Jersey bi top, Jersey seam trousers
Daughter • High collar half coat, Jersey bi top, Jersey seam trousers
Mom • High collar half coat, Jersey bi top, Flared trousers
Daughter • High collar coat, Jersey bi top, Flared cropped trousers
Mom • Jersey bi top, Flared trousers
Daughter • Jersey bi top, Flared trousers
Mom • Jersey bi top, Seam trousers
Daughter • Jersey bi top, Seam trousers