Juno Valsesia

The Juno Valsesia collection is designed for seamless movement, catering to both men and women. This collection embodies the concept of comfort, offering garments that transition effortlessly between indoor and outdoor settings. Crafted for an active lifestyle, each piece combines soft, premium materials that provide unparalleled softness and warmth, along with natural thermo-regulating properties.
Made from high-quality wool and cashmere sourced from esteemed Italian companies in Valsesia, every item in this collection is produced in the heart of Valsesia, Northern Italy. Many of the garments are made to order, ensuring sustainability and longevity, making them suitable for sharing and extended wear.
The entire campaign showcases the beauty of Valsesia, featuring locals in stunning settings. The photo shoot took place at the Neroluce studio and was captured by photographer Andrea Avolio, with behind-the-scenes moments documented by Cesar Soto. We were thrilled to have two local ambassadors for the launch: dynamic snowboard instructor Tommaso and fresh young alpine skier Virginia.
Thank you all for your collaboration in bringing the Juno Valsesia collection to life.

Photographer: Andrea Avolio / Models: Tommaso Negra, Virginia Di Battista / Backstage: Cesar Soto / Assistant: Roberto Cavanna / Neroluce Studio, Varallo Sesia, Italy