Through the distinctive traits of the brand, the Juno SS20 collection embodies the spirit of a timeless purpose. Dressing a woman who chooses a daily opulence, relaxed and versatile. Femininity in adualistic key: essence and substance, elegance and comfort.
For a conscious design in which aesthetics and ethics coincide. That rests on quality, value of details and tailoring of the garments, strictly Made in Italy.
A refined tale spun from different cultures, whose plot is unfolded from the noble, natural fabrics of renowned Italian companies: nettle, viscose and wool. Excellence as the starting point of Juno’s creative process.
Re-interpreted oriental lines and Western character. The masculine cut, sometimes rigorous, revealin the details a feminine personality. The bold palette, optical white, beige, light grey, aquamarineand deep blue. Keywordfor Juno’s SS20 collection: contamination, within a harmony of opposites which becomes unique, style and elegance beyond time.
To interpret the soul of the SS20 campaign are two authentic women, mother and daughter, sharing the DNA of a proud beauty and a poetic sensitivity. They tell the vocation of Juno’s garments: transversal, without limits of age or occasion.
Photo: Thomas Libiszewski / Mom: Daniela Pracella / Daughter: Gaia Candela / MUA: Beatrice Mazza / Milan, Italy
Mother • Split long gilet, Flared nettle trousers
Daughter • Divide top, Flared trousers
Daughter • Box nettle Jacket, Flared nettle trousers
Mother • Cover nettle trench dress, Flared nettle trousers
Daughter • Han plissé trench dress, Flared plissé trousers
Mother • Cover viscose trench dress, Flaredplissé trousers
Daughter • Split plissé gilet, Flared viscose trousers
Mother • Divide viscose top, Flared viscose trousers
Mother • Box wool jacket, Knit cotton cropped trousers
Daughter • Split wool gilet, Knit cotton trousers
Mother • Cotton knit coat, Cotton knit cropped trousers
Daughter • Cotton knit coat, Cotton Knit trousers
Mother • Cover viscose trench dress, Flared viscose trousers
Daughter • Cover nettle trench dress, Flared nettle trousers
Photo by Thomas Libiszewski